A Short Guide To Google My Business

A Short Guide To Google My Business

Optimising Your Profile on GMB

Small businesses, especially start-ups, do not need to try and compete with major corporations on the internet. Instead, small enterprises should focus on customers in their backyard and then grow from there. Attracting customers through GMB will help you keep your expenses low and give you experience in marketing using Google My Business.

This guide will help you create a Google My Business profile using Search Engine Optimisation techniques without much effort and expenses and will attract customers near you.

Contents

Exercise 1: The Basics about Google My Business

Exercise 2: Make GMB Work For You

Exercise 3: Getting Started with Listing & Your Profile

Exercise 4: Verify Your GMB Profile with Google

Exercise 5: Insert your Photos and other Images in GMB

Exercise 6: How to reviews your Customers on GMB

Exercise 7: How to Leverage your Post in GMB

Exercise 8: You can insert Ads in GMB

Exercise 9: How to add Videos, Events and much more

Exercise 10: Monitoring and Measuring your Performance regularly

Exercise 11: Going Beyond with Google MY Business

Exercise 1: The Basics about Google My Business

Google allows us to create a separate listing within the Google search engine called Google My Business or, in short, GMB. In GMB, you can include your relevant profile like name, address, mobile/phone number, website address, business hours and other relevant information. Customers searching for services and goods will find Google My Business a very interactive and comprehensive business listing.

If you are a business house, and especially if you are a small local business, Google My Business will help anyone find your profile, location, and reviews about your business and all this for free.

A Google My Business listing is an influential Search Engine Optimisation tool. It will help you capture local businesses and help you increase your ranking in Google searches without you spending a considerable amount through paid advertising. So do not put off listing in GMB; visit https://www.google.com/business/  and start now. Do keep in mind that marketing your business with the help of GMB is FREE.

Exercise 2: Make GMB Work For You

The benefits from you listing and regularly updating your profile and data in Google My Business is enormous. In addition, local customers would prefer to get in touch with you if you are nearby as a first resort.

You can also change your images, photos, blogs regularly, and this will also improve your ranking in Google, which will enhance your marketing effort. Check out how your business listing in GMB by Googling your business name. See whether it looks good and will meet your customer expectations. Keep improving it with professional help as your business grows. Allocate a monthly budget to Google My Business, and you will never find this a waste of good money.

Exercise 3: Getting Started with Listing & Your Profile

Now let us set up your Google My Business profile, and before you can do so, you should create a Google account if you do not have one. Go to Google Business Webpage “Manage Now” button and click on it. First, check if your business already exists on Google. If it does, link it with your account; if it does not, click on “Add your business to Google” to create a new one. Complete all the fields and do not leave any fields blank. Also, upload your business photos and logo.

 

Exercise 4:        Verify Your GMB Profile with Google

After you have uploaded and created your complete profile, click on the verify button. You have the choice to get verified by email, phone or postcard; choose what is convenient to you. Google usually takes a few days to verify your account, and after verification, it’s time for you to optimise your listing further.

Exercise 5: Insert your Photos and other Images in GMB

Upload your photos and images on your Google My Business. Photos add reality, clarity and detail to your GMB site. Photographs, especially of high quality, bring in customers. Good photos deliver an excellent feeling to your customer and help in improving your business image.

Google has categorised photos into:

Cover Photo for GMB

The Cover Photo is your brand personality photo and should be of high quality as it’s the first impression photo to be seen by your customers. Customers usually decide whether to go with you after getting impressed by the first look photo. That is why it should be impressive and, if possible, professionally done.

Profile Photo 

The Profile Photo could also be your logo or your photograph. This photo will appear every time you respond to reviews or make a post.

Additional Photos

Additional photos could be of your products and are a follow-through of your cover photo. They also give more information about your business. Images should be added or updated at regular intervals.

Exercise 6: How to reviews your Customers on GMB

A good number of reviews help boost your SEO Rankings in Google My Business. Therefore there should be a continuous stream of good positive reviews. Customers should have a positive experience, and you should encourage your customers to leave a good review in your Google My Business.

Exercise 7: How to Leverage your Post in GMB

It would be best to grow your business by taking full advantage of The Google Post feature offered in Google My Business. Google Post is where you can post your blog and write great content. You can also post pictures and promote events. Post content can be up to 300 words plus photos. These post will expire after one week, and hence customers are sure that the material and events mentioned are fresh.

Google Post are a great way to providing updated information about your business to your customers.

Exercise 8: You can insert Ads in GMB

Google My Business allows paid advertising or PPC (Pay Per Click). These ads are placed right below the map. For a local business running on a tight budget, PPC is a great option.

Exercise 9: How to add Videos, Events and much more

Google My Business offers lots of features to assist you in growing your business on a shoe-string budget. For example, you can customise your profile to suit the time and season for the type of customers you want to bring in.

A few of the Google My Business added features are:

Video

They say a picture is worth a thousand words, and in today’s time, a video is worth ten thousand times. Videos should be less than 30 seconds long and under 100 MB and of high resolution. Videos can also be animated and is a great way to differentiate you from other local companies offering a similar business.

Events

You can promote events like guest speakers, fundraisers etc., on your Google My Business listing, and it’s free.

Appointment Scheduling

Suppose you are a business like a restaurant, law firm, or medical clinic. In that case, Google allows you to place a booking button on your GMB listing to schedule appointments linked to your appointment scheduling software on your mobile or laptop.

Exercise 10: Monitoring and Measuring your Performance regularly

Google advises that you review your GMB business account regularly and periodically for spam or misinformation. Google will send you an email when edits are needed. Google also, for every overview, inserts a hyperlink asking you to edit or moderate the review. Spam occasionally happens, but not often. Sometimes Google will flag you for poor quality photos. Customer reviews might need to respond quickly. It is imperative to make sure that everything is up and running smoothly.

GMB Insights

Google My Business Insights offers an analytical view to measure the performance of your business listing and how customers and owners interact. GMB holds three months of data, and GMB Insights allows you to view data by week, month and quarter.

GMB Insights keeps track of the following:

  • Search queries used to find your business
  • How customers search for your business
  • Customer actions
  • Direction requests
  • Phone calls
  • Photos

GMB Insights #1: Queries used to find your business

GMB Insights gives you an overview of queries to find your business. In addition, you can extract more data from the Search Console to get a better picture of your business search performance.

GMB Insights #2: How customers search for your business

How customers found you help you make better marketing decisions. There are three ways customers locate your business, and this is broken down into three categories: Direct, Discovery, and Branded.

  • Direct – These are usually your current and returning customers.
  • Discovery -These are from organic searches and use generic terms like theatre near me or coffee shop near me. Discovery searches usually mean that you are reaching a new audience.
  • Branded – These are searches for brands or products that your business might be selling.

GMB Insights #3: Customer actions

There are four types of actions any user can take:

  • Visit your website
  • Request directions
  • Call you
  • Message you

Exercise 11: Going Beyond with Google MY Business

By optimising your website, GMB profile, SEM strategy, and social media efforts, you can get impressive results in your SEO rankings.

From all the above, we can see that Google My Business is imperative for small business to grow without too much expense, keeping in mind that you can create a free GMB Profile. All it takes is about an hour every day.

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